Jewellery of the Week: Rose Gold Vermeil

Jewellery of the Week: Rose Gold Vermeil
New to the Collection

Rose Gold Vermeil Bracelet

To celebrate the launch of our Rose Gold Vermeil Collection we decided to explore the history of rose gold jewellery.

Rose gold jewellery’s first notable appearance was during the nineteenth century in Russia, and so, at the time, it was commonly referred to a ‘Russian gold’ due to its’ appeal amongst Russians.

Rose Gold was then seen again during the Mid-Victorian Era, when pink-hued jewellery was a must. Pink was seen as the colour of romance, and so a rosy blush to jewellery was the style of choice during this period.

However, it was only in the 1920s that rose gold really dominated with jewellery-loving people. This was thanks in part to renowned French jeweller, Cartier, and their release of a signature piece the ‘Trinity’ ring. This ring was made up of three entwined smaller bands, one rose, one white and one yellow gold band all linked together.

Once again, during World War II, as platinum was considered an important material vital to the war efforts, its’ use became restricted. So gold, both yellow and gold, became the alternative precious metal of choice in jewellery resulting in rose gold’s reputation to continue to soar. Such prolific use of gold has distinctly defined jewellery during the war years. Rose gold’s popularity continued to rise during the “Retro Era” between 1935 up until the 1950s.

During the 90s, minimalism was in, stylized by black and white. The fashion industry wanted modern styles, and so silver and white gold jewellery trends returned and dominated the jewellery scene. Rose gold faded into the background and became an antique option of the past. BUT fast forward to today and rose gold in jewellery has made an impressive comeback, seeing a rise in the popularity in rose gold jewellery once again.


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